Discover and Explore

Lesson Objective:  Explore the different media production and how they are effectively used to inform the public. 

Sucess Criteria:

Grade C -Explore your understanding of how public information is delivered to an audience through developing a mind map. Apply your understanding of different types of public information to three examples that you have found through your own research.  

Grade B - Separate  your understanding of the three types of public information. Describe the key features and purpose of these three types of delivery.  

Grade A - Evaluate the effect that the delivery has on the audience and the ethical impact on the audience who the information is being exposed to. 

Learning Outcomes 

*Starter - Discover and Explore

* Mind Map - What is Public Information?

include differnet types of campains and the different media production used to create them.

* Research Three different types of public information, describe and anaylsis.

- Advice and information Campains -NHS

-Direct messaging - Awarness Campains (charity)

-Uncontious messaging - Propaganda

UNIT 2 = Public Information

UNIT 02 Will run from January 2014- April 2014 

This will be a moderated unit of Coursework, so all work needs to be completed to the best of your ability.

During the Unit you will work on 4 assessment criteria

 Candidates must demonstrate their ability to:

1. AO1  Develop their ideas through investigations informed by contextual and other sources demonstrating analytical and cultural understanding
2. AO2  Refine their ideas through experimenting and selecting appropriate resources, media, materials, techniques and processes

3. AO3  Record ideas, observations and insights relevant to their intentions in visual and/or other forms
4. AO4  Present a personal, informed and meaningful response demonstrating analytical and critical understanding, realising intentions and where appropriate, making connections between visual, written, oral or other elements.

Quality of Written Communication

In GCSE specifications which require candidates to produce written material in English, candidates must:

• ensure that text is legible and that spelling, punctuation and grammar are accurate so that meaning is clear

• select and use a form and style of writing appropriate to purpose and to complex subject matter

• organise information clearly and coherently, using specialist vocabulary when appropriate. 

Art and Design – Graphic Communication, Film and Animation 

Candidates should produce practical and critical/contextual work in one or more area(s) including illustration, advertising, packaging design, design for print, communication graphics, computer graphics, multimedia, web design, lens-based and/or light-based media: film, animation, video and photography. 

Knowledge and Understanding

Candidates will be expected to show knowledge and understanding of:

• how ideas, feelings and meanings are conveyed and interpreted in images, artefacts and products in their chosen area(s) of study within Graphic Communication, Film and Animation. 
• a range of art, craft and design processes including two and/or three-dimensions and traditional and new media and technologies
• how images, artefacts and products relate to social, historical, vocational and cultural contexts
• a variety of approaches, methods and
  intentions of contemporary and historical artists, craftspeople and designers from different cultures and their contribution to continuity and change
  in society in their chosen area(s) of study within Graphic Communication, Film and Animation. 
• a working vocabulary and knowledge of specialist terms relevant to their chosen area(s) of study within Graphic Communication, Film and Animation  

Evaluating Final Interactive Media Package

LO. Demostrate Reflective learnering by evaluating your media production of a re branded product.

Success Criteria

Grade C - review strengths and weaknesses of own media production work.

Grade B - describe strengths and weaknesses of own media production work with some detail and with reference to appropriate illustrative examples.

Grade A - evaluate strengths and weaknesses of own media production work with reference to precise and detailed illustrative examples.

Evaluation:

Clearly express each point with precise details

Use examples and illustrations (screen shots) to explain each point

1. Explain exactly what, why and how you did each stage of the process? (complete a paragraph for each section below)

Ideas generation

Sketching out design layouts

Mock ups

Studio and Location Photography

Edit

Photoshop and or Illustrator process of making final poster

Putting it into and real life setting

2. List all strengths and weaknesses of each aspect of the production (Complete a paragraph for each section below)

Idea generation and creativity
Appropriate to target audience and company

Mock up
Photographs of the trainers, props and locations 
Editing your best images to use in final design  
Photoshop or Illurstator process of making frinal poster

3. Evaluate the success of the final poster design, is your re advertising for a target audience... (answer each question in a full sentences)

Suitable for your target audience? 
Correctly responding to the brief?
Interesting, creative and hooking the buyer?
Quolity of Photography?
Any technical issues that effect the final re branding of your chosen product?
Clear and succinct poster and does it link to the audienece? 
Convey a clear message?

Advertising package

LO Demonstrate your understanding of an advertising 

campain by creating your poster and putting into a real life scene. 

Success Criteria

Grade C - use photography and Photoshop techniques to create a advertising poster that partially realises intentions.Showing your final poster and how you made it using studio photography and Photoshop.

Grade B - use photography and Photoshop techniques competently to create an

Advertising that mainly realises intentions. Illustrating the making of your poster to show understanding of the editing software used.

Grade A - use photography and Photoshop techniques skilfully to create an advertising poster that clearly realises intentions. Representing your target audience clearly showing a clear branding message.

Studio Lighting

 LO- Create your own poster for trainers adapting the visual elements which you previously examined into your own design.  

For the investigation 

C GRADE. - Take photographs of your lighting set up and write up your step by steps onto your blogger.

B GRADE- Film your shoot by working with a partner using your IPADS and upload onto your blogger. 

A  GRADE - Film your shoot by working with a partner and upload to IMovie (on the Mac or you IPAD) and create a trainer showing your Photoshoot.

Ideas and Design

LO- Create a range of poster design ideas applying the key visual elements identified through your analysis of current media products.

Success Criteria for design work 

C GRADE - Your mind map should show at least three ideas for your trainer poster. You should include small sketches and ideas for tag lines or slogan, type of font used (hand drawn or printed off), Colours that will be used and the target audience that your aiming the advert to. Hand draw the design for your poster using source images from the internet if less confident with drawing. Upload and add in the comments your idea for the poster and who the target audience is that your aiming this at. 

B GRADE - Your mind map must have a range of ideas with links to the original inspiration or source by using internet based images. Make the ideas as creative as possible and consider a narrative to run through the advert. Discuss in your paragraph the idea and what will be the hooking element that will attract the consumer to buy it. Hand draw or use illustrator to mock up your poster design adding the colours that you will uses. 

A GRADE - Use Illustrator to create a visual design for the poster, you can source from the internet and I would like you to record yourself designing on Illustrator using quicktime screen capture. (See how to below

Advertising Photography task

LO-Examine the different visual elements that are used to create an imaginative Advertising Campaign for a product.  

Success Criteria

C GRADE -Title - Analysis of a trainer adverts by creating a team mind map. The drag the three adverts onto desktops and upload onto blog. Use the questions to help you examine the adverts for there visual qualities. 

Move on to Ideas and design task

B GRADE –Create a group mind map of a badly designed trainer advert and  how they have failed to use the visual hooking elements effectively.

Start off by Examine the three trainer adverts on Frog and extended your answers into paragraphs using the questions as guidance to be put into your own words. Focus of the visual qualities how we see adverts as consumers, what is the target market? What tricks have they used to attract us to buy the product. 

A GRADE -Start off by creating a basic mind map with ideas about what different visual element advitisers use to hook and audienece. Now using the writing frame as a guide examined other advertising campaigns for your trainer posters. Extend your answers and form responses into pargargraphs. Once you have done this work back into your mind maps with any additional ideas after examining exsisting advertising poster design.