Mock up for my poster design

Week Five

LO- Demonstrate your understanding of branding and 2D poster design by compositing  timeline poster in an area of the brand museum.

Success Criteria

All levels – Must take three screen grabs for their write up on blogger.

C GRADE – Composite your illustrator branding evolution poster into a photo of either the interior the outside of the branding museum in London– find images on Google or on the Museums website which is linked. Show how you did this on your blogger site.

B GRADE – Discuss which audience will be attracted to your poster and why? How is it does it reflect the product in its design? Why does it have an original and creative idea in the way it is laid out?

A GRADE - Once you have types up your step by steps. Suggest an idea for how the poster may become interactive with the viewer- put your creative thinking caps on and think outside the box.

Homework 

All 

* Check your blogger for TA and Set yourself a target for this half term-  look at my next step for guidence. 

C GRADE 

*Create a mind map in Poplet showing a range of ideas for an advertising poster for a pair of trainers. 

B GRADE  

* Write up a paragraph explaining your final idea. 

*Take a Photograph for the background of your poster if it is outside. (do not include the trainers)

A GRADE

*In your mind map include images to illustrate ideas. Your idea show be original and as creative as possible. Inculde a sketch of how you visualising it to look.  

Please email yourself the work in preparation to load onto blogger for next lesson. 

Illustrator V Photoshop

Illustrator V Photoshop

LO Evaluate and compare the creative applications of Illustrator and Photoshop. Access your understanding that you have development during the branding investigations. 

Lesson Outcomes

Please make sure that all your work has been fully uploaded onto Blogger from the composite task before creating the Compare and Contrast post. 

Banned words - I like, It was alright, It's nice, It was ok, not a lot ect NO BORING adjectives or lazy sentences! Use your thesaurus on your IPADs for alternatives. 

Success Criteria 

C grade

•  Discuss who would use which program in the media industry?
• What would they use them to create?
• What format does Illustrator and Photoshop work on and what is the difference(vector / pixels)?
• What did you do on both programs?- describe both tasks separately.
• What did you learn about the programs?- tools and techniques. 
•  What ideas did you gain during the tasks for future creative media work?
• What elements of the programs did you enjoy using and why? discuss highlights of both programs.
•  What tools or techniques did you find more challenging and why? discuss highlights of both programs. 

B & A Grade 

• What would be the advantages of using the program? discuss both.
• What-are the draw back to using the program? Discuss both.
• What would you like to learner how to do on Photoshop and Illustrator next?
• Do you feel confident now to explore the programs independently or do you still feel as if you would like some more workshop? 

week four

LO- Research and analysis the surreal images by Erik Johansson. Enabling you to begin to think about the creative application of Photoshop. 

Success Criteria 

Grade C- Create an example of a composite image using the mask layer technique showing understanding through investigation page.  

Grade B-Show a direct link with the work of Erik Johansson, this should be discussed during the write up of skills workshop stating the link between analysis and research.

Grade A- Research and second photographic retouch that uses the composite technique to create surreal images. This should be added to you blog as an analysis page. Compare both artist work and suggest how it has inspired you with ideas for your exampleYou should have a creative example showing a strong theme or narrative. The inspiration should be evidenced within the final outcome and the technique should be reviewed and final piece evaluated.

Self assessment 

What is a composite image? 

How would you describe a surreal image?

What new techniques did to learn on Photoshop today? 

How successful was your example piece?

What would you differently next time? How would it improve your final outcome?

week three

LO- Explore the graphic design program Illustrator to in able you to create your branding timeline poster.

Success Criteria

Grade C- Develop an understanding of basic techniques in Illustrator, in order to create the branding timeline poster.

Grade B – Use new understanding to create a digital poster that reflects your final design. That shows the evolution of the brand identity of the company.

Grade A – Working independently to create an imaginatively and visual individual poster design.

All learners  must take screen grabs to show development of poster design. Upload to blogger.

Peer Assessment - 24/10/2013

Photograph the poster that your assessing and up load it onto your blogger account. Writing up the peer review underneath and publish on your account. 

1. Describe the design of the poster and dissuss how successfully they have been creating it in Illustrator. 

2. Has the person used Illustrator in a basic way, creative way or a high quality refined way? Explain why 

3. If you were to offer advice how could they improve their design and their use of Illustrator?

All Creative Media students please publish your blogs.

Follow my blog-This will allow me to view your coursework and teacher assess your work through the comments box. 

First update......

To All Students

*There has been an update to the Frog site it is now called -
Creative Studies: Interactive Media
* Please update your blogs with work from week one and two. 

Learning Objective- 1.1 Explore the development of branding over time how it has been affected by cultural trends and the design technology available.

Week one 
Learning outcomes

• *Create a review page using Mac Pages- selecting three company’s logos that the learners feel are attractive and enhances the image of the company. Next to each logo learners must write a paragraph reviewing the brand identity.

Success Criteria 

• C grade- Select three bold logo’s e.g Converse Describe the visual qualities of the brand and discuss what audience it is aimed at.
• B grade- All of the above- Discussion about why the logo is attractive and how it enhances the brand. Think about the style of the brand e.g Skater Punk
• A grade- In addition to above add your personal detail what attracts you to the logo and how would you re design it and why?

Week two
Learning outcomes

• Mind map “What is branding/marketing of a company or product?”
• Develop a timeline of a brand identify through research. Select five-six logo designs that have changed over the years and reviewing each design stage. Discuss  how the design haas been  affected by the era and design technology available. 
• Design ideas for timeline poster- mini drawings 
• Final design mock up with logos and written descriptions added. 
• Create a brand evolution poster, which will be used within the museum of brands in London- Illustrator workshop- Screen grabs must be taken showing step by step of how you created your poster must be included on blog. 
• Photoshop – composite image in live situation workshop. Photoshop workshop- Screen grabs must be taken showing step by step of how you created your poster must be included on blog. 

Success Criteria 

C grade- 

• Create a Mind map “What is branding/marketing of a company or product?”
• Develop a timeline of a brand identify reviewing each design evolution. 
• Create a brand evolution poster, which will be used within the museum of brands in London- Illustrator workshop page showing how you made your final poster on illustrator. 
• Photoshop investigation section – composite image- Place final poster in live situation workshop. 
• Screen grad and review how both program were used-homework. 

B grade-

•  You must complete all of the tasks above developing imaginative designs from the evaluation poster taking into account the branding of the museum. There logo must be used with the poster design. Your investigation blogs must show step by step how you used illustrator and Photoshop to complete the creation of your final design. 

A grade-

• You must show reflective learning, discussing your design and how the audience and client will view it. What message are you putting over to the viewer and are you working with a specific style?